The partners behind the highly successful venture Destination Direct Canada wish to announce the departure of two of the four principals.

The departure of Jennifer (Holly) Beatty of Hollyworks and Doreen Ashton Wagner of Ashton Wagner Enterprises Inc. is taking place for completely unrelated reasons and the change is under amicable terms. Both women say their decision came down to a realignment of priorities in the face of competing time demands.

Patricia Pearson of CanPlan Event and Conference Services and Chantel Beaupré of Say Something Communications will remain to manage the event for 2018 and beyond. As always, Patricia and Chantel remain committed to providing outstanding service and value to our DMO partners and Hosted Buyers and we encourage anyone with questions to reach out via email.

Jennifer will be focusing on her growing business development efforts for resiada, a new Event Reservation Management solution that simplifies the housing management process and generates extra revenue for event organizers. Of course she continues to devote time to Meeting of the Minds, a collaborative group designed for Destination Marketing Organizations to engage in high-level discussions about the Canadian meetings industry. Jen wants to pursue other personal interests, all while having a little more time to smell the roses!

Doreen will be continuing her work as Organizational Catalyst and professional event facilitator for Greenfield Services, and co-producer of The Engaging Associations Forum. Doreen also will be devoting more time to her passion project: is a community for women entrepreneurs who are in business with a spouse or “significant other.” Having been in business with her husband for almost 20 years, she knows about precarious the balance between love and business and she is dedicated to helping others learn through downloadable resources, online and live events.

Both Jennifer and Doreen wish Patricia and Chantel the very best for a successful Destination Direct in 2018.


We’ve launched the new and improved DMO partnership package, watch your inbox for details! For those interested in our Hosted Buyer program, we’ll be releasing the registration form by September 15th. Please contact us if you’d like to be notified when the application form is live!